William Rast: Homage In Clothing
The founders of William Rast jeans are none other than Justin Timberlake and his life-long friend Trace Ayala, who grew up in Memphis, Tennessee. William is the name of Justin Timberlake’s grandfather, while Rast is the name of Trace Ayala’s. Their hope was that the William Rast line would create a new homegrown type of trend that was deserving of their grandfather’s names.